them to your competitor. Youre always full of new ideas, and almost a little restless. You are not fazed by complex situations, because, when faced with a challenge, you break processes down into their component parts; you think in terms of steps and modules.' Affinitize Your Phrases into Logical Categories After combining all of the similar phrases that describe you, group the remaining phrases into logical categories. You are a practical, concrete thinker. I struggled with this one for a long time. Unless your brand is super-recognised, stringing together a couple of words and hoping theyll have big impact is fools gold. Steer clear of out of the box, game-changing ideations, of your key performance indicating, revenue generating core concept if you want to give that fast moving internet audience a reason not to click the back button. Then I took a step back. If the audience isnt digging what youve got in four seconds (and definitely no more than the magic ten theyre gone and theres not much chance theyre coming back. I can string a few words together. So visitors to your site can get what youre all about in four seconds.
They d rather just be entertained and informed.
The value of user experience design for brands with ecommerce websites.
Whether you call them taglines, straplines, slogans or mottos, you have to admire the ones that brilliantly capture a brand s differentiation.
For example, Reese s Peanut Butter Cups slogan, Two great tastes that taste.
You keep on track to reach your goals, you are creative, innovative, and sharp-witted. Think about the last time you were asked about yourself. You think in terms of steps and modules.' You consider why certain mechanisms, processes, programs, or rules failed in the past You entertain ideas and share your perspective on the best ways to reach a goal, increase productivity, or solve a problem Innovative Ideas Youre able to think. Can you say it with confidence? Instead, I am a: Goal-Oriented Hacker Its nice to finally meet you. They wont do that in four minutes let alone four seconds. Goal-Oriented Two words down. If it sounds like something youd never say or hear said, ditch. Now replace the word You with I, me.